Rocket Pitch  

This articles was published on Inc.com. In my opinion it explains perfect what your pitch should be about.

1. The Opportunity
A Rocket Pitch should explain the opportunity you have identified, why you care about it and how you will overcome a customer’s reluctance to buy from your start-up. To achieve these goals, the first slide of your Rocket Pitch should answer these questions:

What problem or opportunity have you identified?
What is your solution to this problem or how do you plan to capture the opportunity?
Which customer pain will you alleviate?
What is your vision of the business and why do you care?

2: The Market
If you can persuade an investor that your start-up is going after a real opportunity, the next challenge is to make a compelling case that the opportunity is worth a bet. To that end, your second slide should answer these questions:

Which group of customers will you target?
How big is the potential market and how fast is it growing?
Who is your competition and why will your start-up prevail?

3. The Business Model
Finally, your Rocket Pitch must explain how your start-up will make money. Doing that means not only explaining how you will generate sales, but also explain the costs of running your business and how much profit it will generate. To that end, your third Rocket Pitch slide ought to answer the following questions:

How much will you charge customers for your product and why will they pay the price?
What are the variable and fixed costs of your start-up and how much profit will it generate?
How many customers can you win over time and why do you think they will come on board?