This articles was published on Inc.com. In my opinion it explains perfect what your pitch should be about.
1. The Opportunity
A Rocket Pitch should explain the opportunity you have identified, why you care about it and how you will overcome a customer’s reluctance to buy from your start-up. To achieve these goals, the first slide of your Rocket Pitch should answer these questions:
What problem or opportunity have you identified?
What is your solution to this problem or how do you plan to capture the opportunity?
Which customer pain will you alleviate?
What is your vision of the business and why do you care?
2: The Market
If you can persuade an investor that your start-up is going after a real opportunity, the next challenge is to make a compelling case that the opportunity is worth a bet. To that end, your second slide should answer these questions:
Which group of customers will you...
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